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Browsing Tmall

10 results

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Marketing & Branding

Luxtainment

As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.

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Luxury

Tmall taps into retailtainment to reach Gen Z luxurians

Tmall Luxury is launching a new digital platform, Soho Mag, to bolster luxury brands’ connections with Generation Z.

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Marketing & Branding

Need to Know | 12 : 06 : 18

Chance Agency brings emotion into game play, Pentagram represents Cytora’s services with a fluid design, a Google Assistant phone line for Colombians.

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Retail

Live-stream Market

From its potential as a tool to promote brand transparency to the integration of Buy Now buttons, brands are tapping into the lucrative live-stream market.

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Retail

Live-stream retail

China – E-commerce site Tmall has hosted live streams of American stores to teach Chinese consumers about their products.

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APAC

Learn and shop

China – Tmall’s playful Chinese Academy teaches non-Chinese shoppers to use Mandarin and navigate its site.

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Retail

Alibaba acquisition to bolster m-commerce capabilities in China

Alibaba, the largest business-to-consumer and consumer-to-consumer commerce platform in China is adding to its mobile portfolio to bolster its m-commerce capabilities.

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Retail

Alibaba buys stake in China’s Twitter-like Weibo

China – Alibaba, China’s largest e-commerce group, has acquired a stake in Twitter-style service Weibo. Alibaba, which runs mega-e-commerce sites Taobao and Tmall, will pay $586m (€442.8m, £376m) for an 18% share of Weibo, a social media brand that boasts 46.2m daily active users.

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Retail

Alibaba reports 600% rise in m-commerce purchases

Alibaba reports 600% rise in m-commerce purchases