The Future Laboratory

Why would anyone shop at TK Maxx? by Wieden & Kennedy, London

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Europe

TK Maxx criticises its own stores in a new campaign

UK – The ad takes an honest approach to communicate the trade-off between price and retail experience.

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Marketing & Branding

The Flat Age Society

Something exciting is in the air. Forget everything you thought about being old, or age, even. In the society of the future, age isn’t just a number – it’s flat.

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Europe

Cheap and cheerful shopping centres draw credit-crunched consumers

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Gen Z

Back to basics: Frugal shoppers make a comeback

Browsing TK Maxx

TK Maxx criticises its own stores in a new campaign

The Flat Age Society

Cheap and cheerful shopping centres draw credit-crunched consumers

Back to basics: Frugal shoppers make a comeback

Browsing TK Maxx

TK Maxx criticises its own stores in a new campaign

The Flat Age Society

Cheap and cheerful shopping centres draw credit-crunched consumers

Back to basics: Frugal shoppers make a comeback