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Creative practitioners are abandoning tired gendered design cues to redefine modern female identity, and embracing a bold, vibrant aesthetic to communicate diversity.
A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
The fashion industry’s false appropriation of feminism is trivialising the cause and revealing its own hypocrisy.
New York – Thinx has launched a re-usable tampon applicator designed to limit the quantity of plastic that ends up in landfill sites.
The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.
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