• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing The xx

3 results

View article
Marketing & Branding

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

I Dare You music video by The xx, Global. Film by Raf Simons and Alasdair McLellan
View article
Marketing & Branding

New music video from The xx doubles as Calvin Klein ad

Global – At almost seven minutes long, the short film features the brand’s products and models.

View article
North America

Small is beautiful: The xx downsizes its live show

New York – The xx, one of the most successful indie pop acts in recent years, has been playing to audiences of just a few dozen people in Manhattan’s cavernous Park Avenue Armory.