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The Ordinary has launched The Markup Marché, a supermarket-style pop-up designed to expose the pricing psychology and pseudoscientific language often used in beauty marketing.
In a provocative new campaign, skincare brand The Ordinary is calling out the beauty industry’s reliance on pseudo-scientific language.
The Ordinary is dispelling skincare myths with its new platform, TheTruthShouldBeOrdinary.com.
In an era of hyper-knowledgeable beauty buyers, eye-candy marketing is no longer sufficient.
In today’s beauty landscape, where consumers can Google the benefits of any ingredient in seconds, a new hyper-educated shopper is emerging.
Toronto – Deciem has launched an affordable skincare range that contains premium skincare ingredients.
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