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Browsing The Optimised Self

91 results

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Marketing & Branding

Pleasure Revolution

With every second of our free time colonised by the cult of busyness, future consumers will turn away from a life of relentless productivity and shift their focus from enhancement to enjoyment.

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Technology

Scientists develop tattoos to monitor our health

The tattoo changes colour as certain properties in the blood spike or decline.

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Culture & Media

Stat: Market for high-end brain supplements set to quadruple

According to Wellness Summit’s 2018 Global Wellness Trends Report, demand for brain health supplements is increasing year on year.

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Global

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences that offer value.

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Luxury

Elite Athletes

New elite training camps are catering for aspiring amateur athletes who want to invest in self-improvement to an Olympic level.

Dreem by Rythm and Fuseproject, San Francisco
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Technology

Dreem monitors brain activity to improve sleep quality

San Francisco – Developed by neurotechnology start-up Rythm, the device is designed to help users get a better night’s sleep.

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Fashion

Nike project almost beats two-hour marathon time

Monza – Three elite athletes attempted to run the record-breaking time in the marathon, which took place in Monza in Italy.

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Technology

Augmented cognition

US – Elon Musk has launched a new start-up that will work to create digitally connected transhumans.

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Luxury

Light therapy

UK – The ZeroFat iR1 exercise system uses light therapy to promote weight loss and boost collagen levels.