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As Lunar New Year approaches, The North Face is celebrating both the Year of the Horse and its 60th anniversary with a limited-edition collection that blends technical innovation with culturally rooted design.
While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region
The North Face has released a short film following Amira Patel on a formidable trek to the Annapurna base camp trek in the Himalayas.
Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.
As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes that better suit modern adventurers.
Augmented Reality mobile game Pokémon GO is collaborating with Gucci as part of its collection for The North Face.
The outdoor product brand has worked with BMW to show how its new breathable waterproof material could be used beyond apparel.
The North Face demonstrates diversity in outdoor sports, Bobbi Brown rethinks healthy edibles, Lunya develops performance sleepwear.
Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.
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