The Future Laboratory

7 results

Capitol idea: YouTube stars promote latest film in The Hunger Games series

US – Production company Lionsgate has enlisted the help of some of YouTube’s biggest stars to launch District Voices, a video series promoting The Hunger Games: Mockingjay Part 1.

View article

Marketing & Branding

Melissa Atkins Wardy: Redefine Girly, Please

Author Melissa Atkins Wardy on why brands need to rethink their messages to young girls.

View article

Marketing & Branding

The Polarity Paradox

Moderation is no longer the modus operandi. In our busy, networked and choice-rich lives, people are finding a new model for self-restraint by fleeing the middle ground and living in temporary extremes. Abstinence and indulgence, shopping and saving, fasting and gorging are the new lifestyle patterns that are enabling consumers to have everything…

View article

Fashion

Chasm Culture

As the shackles of austerity loosen and people begin to readjust their eyes to a post-recessionary world, artists, designers and writers are trying to make sense of it all.

View article

Europe

Industrial Futurism

As storytelling and fantasy emerge as increasingly important ways to engage consumers, designers are seeking inspiration from science fiction.

View article

Micro Trends

Faction films

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between fact and fiction. Using viral videos, social networks and live events, filmmakers are making audiences believe in the mythology of their narrative.