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Browsing The Hidden Agenda

3 results

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Marketing & Branding

Symbiotic Branding

Collaboration used to be optional for brands that want to create buzz or a one-off product range. Now it is a rule not the exception, as brand-jackers, space-squatters and brandalists fast become the new branding norms. We call this new dynamic Symbiotic Branding.

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Global

Brand-jacking

Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, brand-jackers are exploiting the connotations that consumers associate with famous manufacturers and products.

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Marketing & Branding

Kevin Allen : The hidden agenda

Kevin Allen, author of The Hidden Agenda, talks about the book.