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Browsing The Guardian

19 results

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Marketing & Branding

The Guardian remakes its iconic Points of View advert for a new generation

British newspaper The Guardian has remade its landmark 1986 Points of View advert, re-introducing one of advertising’s most celebrated visual metaphors for a fragmented media age.

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Marketing & Branding

Neo-kinship

As the nuclear family disappears and more fluid and complex forms of kinship take its place, technology is not only helping to run the household, but is becoming part of it.

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Marketing & Branding

Post-truth Brandstanding

UK – Dove has launched a new tongue-in-cheek campaign inspired by the hashtag Alternative Facts.

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Marketing & Branding

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativity.

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Marketing & Branding

Preview: Virtual Empathy

Global – Virtual reality is being used to create experiences that make audiences feel moments of empathy, excitement and disgust.

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Marketing & Branding

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.

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Culture & Media

Life inside

UK – The Guardian Media Group has launched a visceral virtual reality (VR) article on life inside a solitary confinement prison cell.

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Culture & Media

Mega-system Curation

Apple, Twitter and YouTube have tired of algorithms and fallen in love with human editors.

Happy for LIfe App, The Guardian, UK
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Technology

The Guardian aims to understand happiness levels with new app

A new app from The Guardian in association with life insurance group Beagle Street is designed to help understand what makes us happy.