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A Together Group Company

Browsing The Flat Age Society

62 results

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Travel & Hospitality

Stat: Clubbing culture enters its Flat Age era

A new survey by YouGov challenges stereotypes about age and nightlife culture.

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Marketing & Branding

Stat: The marketing industry has an ageism problem

Marketing has a youth bias problem. Data from Marketing Week’s 2024 Career and Salary Survey of more than 3,000 UK marketers reveals that 70.2% are aged between 26 and 45, showing a lack of senior talent in the industry.

The Hornicultural Society by Relate and Ogilvy, UK
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Design

This Flat Age campaign brings condoms to garden centres

Relationship charity Relate is broaching the topic of sexual health among over-65s through an unconventional campaign.

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Health, Wellness & Sport

Tena promotes ageless sexual exploration

Incontinence brand Tena has joined forces with femtech sex toy brand Je Joue with the aim to destigmatise attitudes to age and sexual exploration.

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Beauty

Stat: Older Britons prioritise salon visits post-lockdown

A study by Mintel shows that senior British women are most looking forward to visiting salons when they re-open.

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Marketing & Branding

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive outlook.

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Globalisation Reordered

Stat: Boomers feel stifled by employer ageism

According to research by LinkedIn, age is the most prominent barrier for job-seekers in the UK, above gender, ethnicity or educational background.

Bayit Balev, designed by Amit Studio, Tel Aviv
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Design

A retirement home redefined for Flat Agers

Tel Aviv-based Amit Studio has designed a chain of private, upscale retirement complexes that uplift traditional ideals around being elderly.

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Fashion

Stat: Fashion’s ageism issue could cost it billions

According to research by the International Longevity Centre UK (ILC), older women are a largely untapped consumer segment – and represent a huge missed opportunity for fashion brands.