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A new survey by YouGov challenges stereotypes about age and nightlife culture.
Marketing has a youth bias problem. Data from Marketing Week’s 2024 Career and Salary Survey of more than 3,000 UK marketers reveals that 70.2% are aged between 26 and 45, showing a lack of senior talent in the industry.
Relationship charity Relate is broaching the topic of sexual health among over-65s through an unconventional campaign.
Incontinence brand Tena has joined forces with femtech sex toy brand Je Joue with the aim to destigmatise attitudes to age and sexual exploration.
A study by Mintel shows that senior British women are most looking forward to visiting salons when they re-open.
The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive outlook.
According to research by LinkedIn, age is the most prominent barrier for job-seekers in the UK, above gender, ethnicity or educational background.
Tel Aviv-based Amit Studio has designed a chain of private, upscale retirement complexes that uplift traditional ideals around being elderly.
According to research by the International Longevity Centre UK (ILC), older women are a largely untapped consumer segment – and represent a huge missed opportunity for fashion brands.