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Browsing Tequila

12 results

Censored Truth campaign by Patrón Tequila
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Marketing & Branding

New Patrón campaign plays with censorship to champion ingredient transparency

Patrón Tequila has launched Censored Truth, a new campaign using redacted visuals, bleeped audio and obscured language to highlight the industry restrictions that prevent tequila brands from openly communicating that their products contain no additives.

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Food & Drink

Spirits Innovations

From glassless packaging to raicilla, sotol and aquavit, we are likely to see a variety of innovations in the spirits market in 2024 as it weathers a temporary blip in the progress of premium-plus offers as well as creeping health legislation.

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Food & Drink

Kendall Jenner’s tequila supports rural communities

The influencer's tequila company, 818, is supporting the Mexican communities that produce its agave spirits.

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Food & Drink

Stat: Global alcohol sector shows signs of recovery

The global alcohol market is showing promising signs of recovery after a drop in sales during the pandemic.

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Food & Drink

Stat: America is the leading market for tequila

Tequila and agave-based spirits are one of the fastest-growing drinks categories in the country, according to research from IWSR.

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Food & Drink

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.

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Design

Cocktail explorer: Henry bar livens up Hudson hotel

New York – Henry, a new cocktail bar in New York’s Hudson hotel, is modelled on the adventurous spirit of 17th-century English explorer Henry Hudson.

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Marketing & Branding

A quiet drink: Tequila branding cuts the noise

Monterrey – Design studio Manifiesto Futura has created the packaging and visual identity for Tiqo, a tequila-based drink.

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Retail

Mezcal makeover

Mezcal, the Mexican spirit previously associated with moonshine rather than margarita and seen as tequila’s unfashionable country cousin, is losing its unsophisticated image and becoming the drink du jour of Mexico’s Facebook generation.