The Future Laboratory

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Technology

Let’s get digital

Global – Telefónica’s Index on Digital Life reveals that digitalisation is prevalent in Latin American countries.

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Technology

Start-up pictures a new type of online security

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Retail

Telefónica harnesses big data to measure footfall

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Marketing & Branding

Symbiotic Branding

Collaboration used to be optional for brands that want to create buzz or a one-off product range. Now it is a rule not the exception, as brand-jackers, space-squatters and brandalists fast become the new branding norms. We call this new dynamic Symbiotic Branding.

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Technology

giffgaff

In today’s disloyal and connected times, smart brand managers are seeking to convert customers into friends, fans and ambassadors. Ultimately they want to create a community with their brand at its core. At most companies, this is simply marketing speak, a company goal to write on the wall. How many can say their brand is at the heart of a…

Browsing Telefónica

Let’s get digital

Start-up pictures a new type of online security

Telefónica harnesses big data to measure footfall

Symbiotic Branding

giffgaff

Browsing Telefónica

Let’s get digital

Start-up pictures a new type of online security

Telefónica harnesses big data to measure footfall

Symbiotic Branding

giffgaff