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Oatly has unveiled its first Future of Taste report, charting the flavours and formats set to influence global beverage culture.
Huawei has rolled out a new kind of tech wearable consisting of a smartwatch with concealed earbuds under the screen.
Sawai is a newly launched rum brand inspired by South Asian tea-drinking culture and is the latest brand to follow the culturally diverse direction in alcohol trends.
Packed with adaptogens, naturally occurring chemicals and vitamins, Despierta is not your average bedtime tea.
Vodka brand Svedka is breaking into the hard seltzer category with a ready-to-drink beverage, Tropics Tea Spritz, which combines vodka with tea and natural fruit flavours.
In a bid to modernise associations with drinking tea, the drinks brand is borrowing cues from the health and wellness sector in a campaign to promote its Superblends range.
Creative agency Niiiiice is launching an irreverent new tea company offering herbal beverages for end-of-world scenarios.
Rihanna's make-up brand is turning to the food industry to promote its latest range of blushers.
The new brand appeals to a younger generation of tea drinkers with its combination of bold packaging, unusual flavour fusions and direct-to-consumer model.
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