The Future Laboratory

63 results

Landor turns to sonic and AI-powered services with new rebranding

Branding agency Landor & Fitch, a WPP subsidiary, has undergone a comprehensive rebranding, unveiling its new identity as Landor in November 2023.

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Marketing & Branding

Intuit Mailchimp enters Design Museum to question the future of emails

London’s Design Museum unveiled its immersive exhibition, Email is Dead, in collaboration with Intuit Mailchimp, the email and marketing automation platform, in September 2023.

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Marketing & Branding

Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.

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Marketing & Branding

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into their significant societal power to establish stronger connections with consumers.