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A Together Group Company

Browsing Swipe

4 results

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Technology

Electronically tagged: BA unveils intuitive labels

London – British Airways (BA) has announced plans to replace conventional paper luggage tags with Near Field Communication-enabled (NFC) tags that will be scannable and re-usable.

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Gen Alpha

Screen-agers

Screens used to be things we watched. Then they became the interface between man and machine. Now, screen interfaces are going beyond pictures under glass, and guiding by touch as well as by sight.

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Marketing & Branding

Generation I

You type, they swipe. You click, they tap. You customise the template, they code their own. Born after 2002, today’s digital natives are demanding experiences that are richer, more immediate, interactive and, above all, intuitive than ever before. We call them Generation I.

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Fashion

Transmedia Futures

New platforms and behaviours are replacing linear media – these shifts are creating a networked system where the consumer, rather than the publisher or broadcaster, is king. This report will explain how your brand can thrive in a Transmedia Future.