The Future Laboratory

139 results

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Travel & Hospitality

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.

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Technology

Swedish insurer hacks social media algorithms with mental health anthem

Swedish insurer Länsförsäkringar Göteborg och Bohuslän has launched Detoxify, a subversive campaign that uses music to retrain harmful social media algorithms.

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Sustainability

Vattenfall and Samuel L Jackson’s seaweed snack is grown on wind farms

Swedish energy company, Vattenfall has teamed up with actor Samuel L Jackson to launch Wind Farmed Seaweed Snacks, a limited-edition delicacy grown at the Vesterhav Syd offshore wind farm in Denmark.

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Beauty

Swedish pharmacy chain introduces age restrictions on anti-ageing skincare

In response to children driving nearly half of skincare sales growth, Apotek Hjärtat, a prominent pharmacy chain in Sweden, has imposed age limits on purchasing certain skincare products.

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Food & Drink

Felix opens a climate-conscious grocery store

Food brand Felix is tapping into shoppers’ eco-conscious behaviours with the opening of a new store that prices items based on their carbon footprint.