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Bahrain is set to make waves with the announcement of the region’s first artificial surf park, the Bahrain Surf Park – Club Hawaii Experience.
A stream of women surfers and newcomers of colour are making the practice mainstream while boosting demand for surf tourism, equipment and apparel.
Cape Town – Surf brand Mami Wata has created a campaign that explores the African mythology around surfing.
California – US clothing brand Vissla has announced the Japanese Wetsuit, a new range of environmentally friendly wetsuits made from limestone.
Australia – Surf brand Rip Curl has branched out into wearable technology with the launch of a smartwatch that enables surfers to track and record every wave they catch.
H&M has unveiled a men’s surfwear line in collaboration with fellow Swedish brand Nordsurf.
Surfer Kelly Slater has left Quiksilver to develop his own brand with Paris-based Kering Group.
The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.
Newport Beach, California – American watch brand Tsovet has released the first issue of Chronicle, a print magazine that profiles men ‘who make exceptional things that will endure’.
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