The Future Laboratory

36 results

Beiersdorf introduces Glycostop to combat sugar-induced skin ageing

Beiersdorf, the German health and beauty giant renowned for brands like Nivea and Eucerin, has unveiled a ground-breaking solution in the fight against skin ageing caused by sugar.

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Food & Drink

Shanghai introduced coloured health labels for sugary beverages

In August 2023, the Shanghai Health Commission introduced a pilot initiative labelling sugary drinks with a three-tiered ‘red, orange and green’ health label system.

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Food & Drink

Stat: Consumers prioritise long-term health when cutting back on sugar

A global survey conducted by Kerry, the taste and nutrition innovator, found that in recent years, people are not cutting back on sugar to lose weight but instead out of consideration for their long-term health.

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Food & Drink

Ruby takes a psychedelic approach to health branding

Health brand Ruby has opted for a colourful visual identity for its hibiscus water, in order to differentiate from typical health branding.

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Marketing & Branding

Maximum Effort’s satirical take on sugar marketing

Ryan Reynolds’ quick-witted ad agency has rolled out a comedic campaign for sugar-free biscuit brand HighKey.

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Food & Drink

High-tech Sugars

As consumers, companies and governing bodies shun sugar, innovations and next-generation sweeteners are blending nutrition with science and technology.