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Browsing Sports

209 results

On x POST ARCHIVE FACTION (PAF), The Evolution of CURRENT FORM, Global
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Fashion

On and PAF bring land art and trail running together in Tenerife

Swiss activewear brand On has commissioned South African land artist Strijdom van der Merwe to create a 50-metre trail running loop in Tenerife’s Poris Desert as the backdrop for Current Form 5.0, the latest chapter of its collaboration with Korean sportswear label PAF.

The adidas Clubs Pet Collection, adidas, Global
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Fashion

Adidas brings club loyalty to pet owners

Adidas is extending football fandom beyond the pitch with its first Clubs Pet Collection, translating the colours and identities of seven teams – Arsenal, Bayern Munich, Liverpool, Manchester United, Real Madrid, Benfica and Club América – into petwear and accessories.

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Health, Wellness & Sport

Heineken 0.0 brings Serena Williams’ old US Open tickets back into play

Heineken 0.0 is re-activating tickets from Serena Williams’ past US Open appearances, giving fans the chance to win seats in the Heineken Suite at this year’s tournament.

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Marketing & Branding

Mercedes-Benz and WTA debut star-shaped tennis court as experiential branding…

Mercedes-Benz and the WTA have unveiled a three-sided tennis court shaped like the carmaker’s star logo ahead of the Berlin Tennis Open, creating a new format designed to deepen fan engagement through live brand experiences.

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Retail

Foudys builds a new home for women’s football retail

Foudys, the women’s football retailer, has opened a dedicated store at Manchester’s Great Northern Warehouse, marking a new step for the commercial ecosystem around women’s football.

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Culture & Media

Stat: World Cup viewers seek social connection in hospitality

The World Cup is set to drive 9.3m consumers into UK pubs, bars and restaurants this summer, highlighting the continued power of live sport to turn hospitality venues into shared cultural spaces.

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Health, Wellness & Sport

Foresight Friday: Seyi Oduwole, strategic foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week foresight analyst Seyi Oduwole discusses the summer of sport.

The Elite: Lucozade x Jude Bellingham, Lucozade, Global
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Health, Wellness & Sport

Lucozade revives football iconography with elite fuelling pouch

Lucozade and England’s Football Association have unveiled Lucozade Elite, a high-carbohydrate electrolyte pouch developed exclusively for the England team.

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Culture & Media

Why Columbia’s HikeFest is making healthy hedonism the new wellness

Sportswear brand Columbia’s annual HikeFest returned to the Peak District this month, now in its third year as part of the brand's Columbia Hike Society programme.