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Browsing Sport

289 results

Stat Thumbnail
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Health, Wellness & Sport

Stat: Trip.com data reveals a global surge in sportcation bookings

Trip.com Group reports a nearly 40% year-on-year growth in booking gross merchandise value for sports and activity-led trips, with searches for active travel experiences up by more than 30%.

Photo by Fotograf Jylland via Pexels
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Health, Wellness & Sport

Moët & Chandon launches a canned champagne for the US Open

Moët & Chandon is tapping into tennis culture with The Moët Serve, a ready-to-serve take on its classic champagne designed around the cultural codes and rituals of the US Open.

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Culture & Media

Raleigh reframes cycling as an everyday pleasure

British bicycle maker Raleigh is reframing cycling around the everyday pleasures of urban life with Reasons to be Cheerful, a new campaign created by London independent agency HarrimanSteel.

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Health, Wellness & Sport

AG1 brings wellness into football sponsorship with Swansea City partnership

AG1 is entering football sponsorship for the first time as the new front-of-shirt partner of Swansea City AFC for the 2026/27 season, bringing wellness into one of sport’s most visible commercial spaces.

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Marketing & Branding

Stat: New research reveals a global participation gap at the heart of football…

As the 2026 FIFA World Cup final approaches, new research from Carlsberg finds that 73% of adults will watch football this summer but 31% haven’t played in six months or more.

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Fashion

M&S stages pit lane fashion show at Silverstone

Marks & Spencer has become the first brand to stage a runway show on Silverstone’s pit lane, coinciding with the Formula 1 Pirelli British Grand Prix 2026.

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Health, Wellness & Sport

Oura recruits England football players to spotlight recovery as a performance…

Wearable health tech brand Oura has signed England football captain Harry Kane and vice-captain Declan Rice as global ambassadors for its new Oura Ring 5.

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Marketing & Branding

WhatsApp uses Bukayo Saka documentary to showcase the power of connection

WhatsApp has launched Bukayo Saka: The Time is Now, a documentary film created with Modern Arts that explores the footballer’s rise to the top of the game ahead of a landmark summer for football in the US.

The Elite: Lucozade x Jude Bellingham, Lucozade, Global
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Health, Wellness & Sport

Lucozade revives football iconography with elite fuelling pouch

Lucozade and England’s Football Association have unveiled Lucozade Elite, a high-carbohydrate electrolyte pouch developed exclusively for the England team.