The Future Laboratory

15 results

Moët Hennessy opens experiential cocktail venue Cravan in Paris

LVMH-owned Moët Hennessy has announced the opening of Cravan, a unique venue dedicated to celebrating French art de vivre, exceptional cocktails and culture in the vibrant Saint-Germain-des-Prés district of Paris.

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Design

Absolut unveils single-mould paper-based vodka bottles

In June 2023, spirit brand Absolut Vodka announced a commitment to more recyclable packaging, with a new bottle made from paper.

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Marketing & Branding

Blend of old and new

Midleton, Ireland – Midleton Distillery’s new whiskey marks a departure from traditional approaches to branding the spirit.

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Food & Drink

Adventure time

US – Bohemian fashion brand Free People has launched five wellness retreat adventures to enable consumers to live its wanderlust ethos.

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Marketing & Branding

Free spirit

Mexico – Mezcal de Bateo is a straight-talking drink brand that does away with clichés.

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Micro Trends

Unaged White Whiskies

White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consumers and drinkers looking for neat spirits with an edge.