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Coca-Cola and Ogilvy Vietnam are embedding the brand into Asian dining rituals by transforming its recognisably contoured bottle into CokeSticks, a functional set of chopsticks.
Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.
Singaporean Gen Z are facing burnout, driven by economic pressures and climate change anxiety, but beware of their national pride and willingness to challenge traditional paths.
While Singapore may be small, it can pack a huge punch for brands looking to expand in the Asia-Pacific region
Cosmoprof CBE ASEAN 2024 (13–15 June) highlighted the tremendous growth potential of the region’s beauty market and its potential for leading product innovation.
Singapore is emerging as the epicentre of health in Southeast Asia, with an ever-evolving proactive strategy ensuring its citizens are living longer – and healthier – lives.
The biggest demand yet for peer-to-peer sharing platforms and services may come from Asia.
Sir Philip Green has acquired 25% of flash sale fashion retailer MySale.
The beauty world was out in force seeking the new and the next at Cosmoprof Worldwide Bologna 2014.