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From Glenfiddich and Jack Daniel’s to House of Suntory, spirits brands are shifting focus to engage emerging market travellers with interactive retail activations in global air travel hubs.
Southeast Asia – Tourists looking for an authentic experience abroad need look no further than Backstreet Academy, a platform connecting travellers with local craftspeople.
The global Muslim population – which comprises 1.6bn people, according to the Pew Research Center – is enjoying greater wealth than ever before.
Malay high-net-worth individuals driving luxury growth
Choc-o-holic: Capitals embodied by unique chocolate flavours
Café society: Installation invites shoppers to sit back, relax