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Browsing South by SouthWest

9 results

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Marketing & Branding

SXSell: How to make it at South by Southwest

To win at SXSW, brands should follow Delta Air Lines’ example, emphasising authenticity and focusing on influencers.

IBM x New York’s Institute of Culinary Education at SxSWi
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Marketing & Branding

SXSW Interactive 2015 Preview

LS:N Global will be reporting from Austin for SXSW Interactive 2015, identifying key emerging trends and disruptive innovations.

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Fashion

SXSW Interactive 2014 - Part 2

Fashion brands and retailers were out in force for South by Southwest Interactive 2014, and ‘fashion tech’ became something of a catchall buzzword for digital innovation in the fashion industry. Meanwhile, thought leaders discussed how the digital space is influencing youth, from smart toys to social networking.

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Fashion

SXSW Interactive 2014 - Part 1

The idea still seems unlikely: every year, for five days in March, a mid-size city in Texas is transformed into the world’s undisputed hub for creative cross-pollination across industries. Again, in 2014, ideas were in the air in Austin, as LS:N Global paid a visit to South by Southwest Interactive.

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Marketing & Branding

The Convergence Economy

Look to retail spaces, products, hospitality and entertainment these days and, increasingly, there’s one distinctive theme: it’s difficult to tell one thing from the other, or set one within particular parameters or boundaries. The borders between lifestyle industries, between forms of art and entertainment, and between the senses are…

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North America

Mind games: Muse is Nike Fuel for the brain

Austin, Texas – Toronto-based InteraXon is at South by Southwest Interactive this week demonstrating Muse, a brain-sensing device that aims to take the quantified self-movement into the mind.

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North America

SXSW unplugged: Warner Bros gets factional

Austin – At the hyperconnected South by Southwest Interactive conference, Warner Bros is promoting the upcoming season of tv drama Revolution with a humorous unplugged take on current cultural and technological trends.

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North America

New Google app manages workers on the move

New Google app manages workers on the move

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Technology

SXSW Overview 2012

Founded in 1987, South By Southwest (SXSW) began as a festival focused on music. In 1994, it added film and multimedia components, and in 2011 it added fashion with the addition of Style X (‘style by’ in spoken form) – a fashion trade show and event – to the conference’s calendar. This year, the show featured digital trends and technology that…