The Future Laboratory

11 results

Funq’ begins superfruit syrup in conscious packaging

Former Coca-Cola executives Michael Schwarz, Sebastian Kroth and Fabian Roschig are leading a soft drinks revolution in Germany with Funq’, the nation’s inaugural superfruit syrup, in a bid to transform beverage consumption to be tastier, healthier and more sustainable.

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Marketing & Branding

A flat soda created for long-distance runners

Satisfy and Trailrunner have introduced a new addition to the energy drinks category – non-carbonated, cola-flavoured soda.

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Micro Trends

Tonic & Tonic

Tonic water has evolved from an afterthought to an essential part of a mixed drink, as challenger brands create products with more nuances in flavour and offering.

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Marketing & Branding

Preview: Hard Pop

US – As craft beer flavour profiles veer towards bitter and consumers seek healthier alcohol options, alcoholic soda drinks and fizzy waters are on the rise.

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Food & Drink

Food and Drink Market 2016: Part 2

Why consumers are confused about nutritional guidelines, what will happen with fizzy drinks after the sugar tax and how alternative ingredients are becoming mainstream.