The Future Laboratory

8 results

Sports Community Hubs

Sports brands are moving past static retail to third-space wellness hubs and experiences – where community building, competitions and fitness activities are key engagement tools.

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Travel & Hospitality

The Viewpoint: The New Youth Club

Opened in April 2025, Moot is a membership-based youth space in northwest London redefining the concept of youth clubs for a generation seeking real-world connection beyond screens.

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Food & Drink

Costa wants to spark conversations among strangers

The coffee chain is rolling out the Chatty Café scheme to encourage its customers to start conversations.

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Technology

MK2VR

Virtual reality is transformed into a social experience in Parisian cinema chain MK2’s new space.

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Marketing & Branding

Social Wellness

Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.

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Culture & Media

Social Singles

Being alone has never felt less lonely. With more ways than ever to connect online, laptops, smartphones and tablets have become the only tools you need to be part of a crowd. Social media sites encourage you to share every facet of your life online and technologies such as Face Time and Instant Messenger enhance the intimacy of online interaction.