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837 results

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Culture & Media

Stat: Teens are finding ways around Australia’s social media ban

Eight months after Australia introduced the world’s first ban on under-16s accessing social media, new data from a survey of 19,000 families shows that younger users are returning in significant numbers.

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Beauty

Stat: Middle East beauty market to hit $21bn by 2030

The beauty market in the six countries of the Gulf Cooperation Council (GCC) is forecast to grow from £10.6bn ($14.3bn, €12.3bn) to £15.4bn ($20.8bn, €17.9bn) by 2030.

School Style Decoded by Walmart, US
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Technology

Early social media and smartphone use linked to lower academic performance

Children who begin using social media aged 11–12 perform worse in maths and reading tests than peers who delay joining, according to a Nature Human Behaviour study of more than 5,000 pupils.

Backstory bookshop and bar, UK
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Colliding Technologies

Instagram turns reading into a social signal

Instagram has introduced a profile feature that lets users display the book they are currently reading, turning literary taste into a new prompt for social interaction.

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Marketing & Branding

Dove Men+Care turns fitness tracking into a product trial through Strava…

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to embed its product into consumers’ exercise routines. Fronted by tv personality and entrepreneur Kyle Cooke, the campaign encompasses creator partnerships, social media and earned media.

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Culture & Media

Cannes Lions 2026: The End of Campaign Thinking

Cannes Lions 2026 declared that one-off marketing campaigns are over. In their place, brands must now stake their presence in AI answers, comment sections, creator content and the quieter corners of social media, where consumers now seek connection over performance.

Amazon Echo Buds, US
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Marketing & Branding

The Future of Discovery

Discovery no longer happens in isolated moments but unfolds as a continuous state, reshaping trust, visibility and identity across fragmented cultural systems. How can brands sustain relevance in this evolving landscape?

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Marketing & Branding

Is Reddit the last authentic corner of the internet?

As AI-generated content floods the internet, Reddit is positioning its communities as a rare source of authentic opinion and lived experience with its new campaign, People Are The Best.

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Culture & Media

Stat: Gen Z report rising anxiety after engaging with health content online

A study by EduBirdie, an academic platform that offers writing services for students, has found that 46% of Gen Z in the US feel anxious after engaging with health content on social media platforms.