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A Together Group Company

Browsing Social Commerce

48 results

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Culture & Media

Jo Malone finds growth in China’s live-stream boom

Fragrance house Jo Malone has tapped into China’s e-idol economy with a group live-stream featuring male idol group Joy X on the short-form video-sharing app Douyin.

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Technology

Pinterest rolls out enhanced AI-powered visual search tools

Pinterest has launched a suite of generative AI-powered visual search features for women’s fashion content in the US, the UK and Canada.

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Marketing & Branding

McDonald’s Japan and girl group XG team up for fandom feast

McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering.

Eli Health’s Hormometer, US
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Marketing & Branding

CES 2025: Six Trends to Watch

From labour-free homes to Shoppertainment and AI agents, LS:N Global unpacks the key trends from CES 2025.

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Fashion

Future Forecast 2025: Fashion

In 2025 fashion will become functional and fun, and embrace new retail formats. From collaborations between high-end designers and everyday value brands to the rise of performancewear, fashion is becoming responsive to the needs of modern consumers in new meaningful ways.

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Culture & Media

The Future of Live Shopping

Plug-and-play live shopping solution LiSA is shifting the dial for retailers to view social commerce through an entertainment lens. LS:N Global talks to CEO and co-founder Sophie Frères about the power of retailer influence.

Model Homes by BBH Singapore for Samsung, Singapore
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Culture & Media

Samsung’s shoppable model homes re-imagine social commerce

Consumer electronics giant Samsung has partnered with advertising agency BBH Singapore for a campaign allowing customers to shop for its products directly on social media.

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Retail

Facebook boosts digital discovery for small businesses

The social media platform has launched an initiative titled Good Ideas Deserved to be Found to support small and medium enterprises (SMEs) during the inter-Covid period.

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Retail

These banking adverts curb impulse shopping

Digital bank Fifth Third has unveiled a social media campaign that aims to promote financial responsibility among young consumers.