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Snickers has launched Hungr.AI, a digital candy bar designed to be ‘fed’ to AI assistants when they produce incorrect, overly agreeable or unexpected responses.
Australia – The Snickers Hungerithm tracks anger expressed online to determine the price of Snickers bars in 7-Eleven stores.
US – Creative agency BBDO has invented a collection of absurd imitation products for those suffering from hunger pangs to promote the new Snickers Crisper bar.
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