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Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online stores and, surprisingly, bricks-and-mortar retail.
Global – Sportswear brand Under Armour has created an interactive Snapchat game to engage with a younger audience.
Influencer marketing enables brands to engage with fiercely loyal communities in an authentic and seamless way.
How brands can connect with influencers and extend their reach among a target audience.
Brands are trusting in the creative intuition of specialist teams to create groundbreaking digital projects.
The publishing industry is championing creative intuition and long-term brand-building to connect with consumers on a deeper level.
Global – Model Petra Collins has taken over Gucci’s Snapchat feed to offer a behind-the-scenes look at the creation of its latest campaign.
São Paulo – Soft drink brand Sprite and Brazilian ad agency CUBOCC’s RFRSH na Lata Snapchat campaign creates connections between fans of the fizzy beverage.
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