The Future Laboratory

75 results

Stat: Social media apps are targeting minors and making billions

A December 2023 study in the US from the Harvard TH Chan School of Public Health has found that social media platforms generated almost £8.6bn ($11bn, €10bn) in revenue from advertisements targeting children and teenagers in 2022, including more than £1.6bn ($2bn, €1.8bn) from users aged 12 and under.

View article

Retail

The Big Idea: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online stores and, surprisingly, bricks-and-mortar retail.

View article

Marketing & Branding

Brand Innovation Debrief: Snap’s Retail Play

Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online stores and, surprisingly, bricks-and-mortar retail.

View article

Technology

The Case for AI as Augmented Intelligence

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and vice-president Laura Kroeff argue that artificial intelligence can and will enrich our humanity.

View article

Fashion

Snapchat and eBay make selling pre-loved clothes easier

Snapchat is seeking to make buying and selling pre-loved clothing easier through a partnership with eBay that makes the relationship between social media and online marketplaces more seamless.