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Facing stiff competition in the social media market, Snapchat’s developer is bringing its expertise in augmented reality to advertisers, online stores and, surprisingly, bricks-and-mortar retail.
All eyes may be on TikTok in the West, but Snapchat is rapidly becoming one of the most popular social media platforms in Saudi Arabia.
Snap Inc has launched a series of pop-up phygital vending machines to promote its first physical product.
Global – Social media meets wearables in Snapchat’s newly launched sunglasses with built-in camera.
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