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Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness mandates that have defined their coming of age.
According to preliminary data from the biannual National Health Interview Survey released on 5 May 2023, about 11% of US adults surveyed in 2021 said they were cigarette smokers.
UK – New research from Nature journal shows it is possible to predict future problematic drug use in teenagers.
US – Tetra is an online shop and lifestyle brand for style-conscious smokers.
Disengagement from the digital world is the new luxury signifier, says the CEO of the Oetker Collection.
At the inaugural Luxury Technology Show at the Metropolitan Pavilion in Manhattan earlier this month the luxury category was broadened out to include products not usually associated with the sector.
Prohibition Culture grows among US consumers
Heineken alcohol plan strengthens health deal
The best of 2010: The key Branding & Packaging Insights of the year