The Future Laboratory

12 results

The Conscious Decelerators

This community of wellness pioneers are looking to slow down and return to more holistic forms of wellbeing that will help them to carve out a new rhythm in their daily lives.

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Marketing & Branding

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

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Europe

Slowness gains momentum in a world tired of moving too fast

The World Institute of Slowness is a new approach to brand leadership that aims to ensure long-term growth by treating consumers as people first.

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Europe

Slowcial media

Social media developers are feeding the more reflective sides of our minds with a new array of services that are geared towards slow thinking and mental clarity.

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Europe

Kamppi Quiet Chapel

Everyone needs a little quiet time now and again. Smart brands and designers are giving people a break from the noise, and offering them the chance to pause and reflect. Architect firm K2S Architects has recognised this, and made its recent project, the Kamppi Chapel of Silence in Helsinki’s busy Narinkka Square, a haven of tranquillity.

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Design

Sign of the times: Clock chimes with consumers

Lisbon – Design studio Cabracega and designer André Gonçalves have created a clock called USMA, which chimes to mark the time rather than using a visual key.

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Micro Trends

Form Follows Ritual

Designers are using new food rituals as their starting point for cutlery and crockery concepts. They are using design to create an emotional connection between consumers and the food they prepare and eat.