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Amid shifting snowfall patterns, the next generation of global ski destinations is emerging in unexpected locations, challenging traditional alpine resorts.
Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.
Beijing – Architecture and interior design firm Powerhouse Company has developed inSports, a skiing and sports experience centre that includes virtual sports facilities and a nightclub.
Ski resorts at new peak of popularity in China
Prime cut: McDonald’s launches a seven-episode advert
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