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San Francisco – In a new global campaign, US denim brand Levi’s is asking the world: how do you live in Levi’s? Accompanying the campaign is an online experience that includes a microsite and shoppable video with beautiful people across the globe sharing their Levi’s stories.
US – The most recent episode of US sitcom Cougar Town turned into 30 minutes of product placement, when the series collaborated with Target to create a shoppable episode.
As consumers dictate new rules of retail engagement, the lines are blurring between the retail, hospitality, entertainment and lifestyle sectors.
Apple, Amazon, Alibaba, Google, Facebook and Weibo are no longer simply trading platforms. They are the mega-systems of tomorrow, within which most of us will socialise, shop and live our lives.
Click to buy: YouTube rolls out shoppable videos
Screen test: ASOS presents a new retail model
Graphic traffic: Toyota paints us a picture
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