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UK consumers are spending more than £439m each month, over £4.8bn annually, on ad-free streaming, according to new data from finance comparison site Finder.
US – New shopping app Ever enables users to instantly purchase items from their favourite tv shows in real time.
For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the innovative new players that are taking the s-commerce market by storm.
Semaine is an online magazine that meets a luxury concept store where, once a week, a different tastemaker takes over and visitors can shop their lifestyle.
UK – Dulux’s latest advert is a digital upgrade of the paint swatch, brought to life in a cinematic telling of a dystopian future devoid of colour.
Click Culture: The Future of Interactive Videos
Polar vortex: Trend Briefing Preview Network Evening
As audiences flock to immersive, convivial experiences, entertainers are blurring the distinctions between spectator and performer, digital and physical, hospitality and art, and reality and fantasy.
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