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Recovery wear is shifting from performance niche to everyday necessity, as brands expand beyond athletes to capture consumers seeking comfort, longevity and preventative wellbeing.
Spanish footwear brand Camper has partnered with Japanese fashion house Issey Miyake to launch Peu Form, a sculptural reinterpretation of the classic Peu silhouette.
Zendaya and Swiss sportswear brand On have launched Zone Dreamers, a fictional film trailer turned campaign spotlighting the emotional power of moving together.
The footwear brand has launched Channel 66, a digital live-stream designed to engage with its consumers through community-first broadcasting.
Swiss running brand On is launching a circular retail concept for its new zero waste running shoe, Cyclon.
The Nike Offline mule subverts the brand’s iconic ‘Just Do It’ slogan in favour of active deceleration.
A campaign by material innovation brand Allbirds honours its classic line of shoes, which are created from natural materials such as wool and eucalyptus tree fibre.
Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and offer alternative solutions.
US – Reebok has developed new software and robotics to create footwear three-dimensionally without the need for moulds.
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