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Browsing Shiseido

22 results

Beauty from Within at Shiseido Parlour, Tokyo. Design by Hakuten, Japan
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Retail

Shiseido celebrates Japanese craft in award-winning holiday display

Shiseido’s holiday window display, Beauty From Within, at the Shiseido Parlour in Ginza, Tokyo, has won Window Display of the Year at the Frame Awards.

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Beauty

Shiseido to unveil its first Shiseido Beauty Wellness range

Beauty giant Shiseido is expanding its horizons with the launch of Shiseido Beauty Wellness (SBW), signalling its move into the wellness sector.

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Beauty

Shiseido targets Gen Z men with Sidekick skincare

Cosmetics company Shiseido has launched a skincare collection aimed at Gen Z men, citing them as a rapidly growing segment of the Asian skincare market.

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Beauty

Shiseido’s touchless tool visualises the skin’s condition

Japan – The beauty brand is supporting consumers in creating effective skincare routines through its contact-free Skin Visualizer device.

Beyond Time by Shiseido and R/GA Tokyo
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Technology

R/GA Tokyo simulates ageing experience for Shiseido

The innovation company and beauty brand have collaborated on a virtual time travel project to allow customers to experience the impact of ageing.

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Technology

Augmented beauty

Japan – Shiseido has created a new app that lets women apply virtual make-up for teleconferencing.

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Marketing & Branding

Gen Viz

Teenagers are no longer self-absorbed souls struggling through puberty. Abstinence and realness are the order of the day for these new social activists. Say hello to Gen Viz, the ultimate early adopters, powering the visual-first culture of tomorrow.

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Technology

Blue-collar bots

Osaka – Shiseido’s new domestic plant aims to cut production costs and increase productivity with a largely automated workforce.

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Marketing & Branding

The switch

Japan – All is not what it seems in cosmetics brand Shiseido’s captivating ad.