The Future Laboratory

12 results

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Marketing & Branding

Getting creative

Global – Adidas is celebrating the creativity of female athletes as part of its I’m Here To Create campaign.

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Beauty

Be More Human

Evoking a holistic approach to health, Reebok has unveiled a campaign hinging on reaching the human pinnacle through optimisation of self.

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Marketing & Branding

Shake it off: Ad encourages women to embrace their jiggle

UK – Women do not exercise or play as much sport as men because they are worried how their bodies will be perceived, according to Sport England. So to encourage them, the organisation launched the This Girl Can campaign, with a video ad celebrating women’s wobble.

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Fashion

Net-A-Porter to launch site dedicated to sportswear

Net-A-Sporter will offer luxury sportswear for women who want to go straight from ballet to brunch.

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Fashion

The Athena way: Ideas for the modern woman

The Athena Woman has had quite a year. But she’s not one to flop on the sofa and start downing the egg nog.

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Retail

XX v XY: New battle lines drawn in age-old war

London – Men and women gathered, ready to pick a side, at LS:N Global’s latest Trend Briefing, XX v XY.

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Culture & Media

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community – online and offline. With her busy lifestyle, she’s looking for services that boost her fitness and wellbeing. She wants property and luxury goods. She won’t be patronised. She is The Athena.