The Future Laboratory

107 results

Engineering Serendipity

The Future Laboratory sits down with Lea Lemaire, lead creative strategist at Amsterdam design studio Random Studio, to explore why the future of experiential retail lies in applied innovation, phygital restraint and facilitating human connection.

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Luxury

Maison Francis Kurkdjian opens a fragrant public garden

With fragrance becoming ever-more sensory and experiential, LVMH-owned fragrance brand Maison Francis Kurkdjian is transforming gardens at the Palace of Versailles into a destination for olfactory fans.

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Retail

Five Retailers Embracing Hyperphysical Store Design

Retailers are tapping into elevated store design concepts to create memorable and meaningful customer experiences.

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Marketing & Branding

Psychophysical Identities

A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.

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Design

An olfactory exhibition reworked as a virtual experience

The Mauritshuis gallery is bringing its olfactory exhibition to viewers at home through a fragrance box and virtual see-and-smell tour.

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Health, Wellness & Sport

Lululemon’s sensory yoga mat optimises alignment

Activewear brand Lululemon is helping people to improve their yoga alignment with its sensory Take Form Yoga Mat.

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Marketing & Branding

Ryan Elder on the power of distance in sensory marketing

The associate professor of marketing at Brigham Young University reveals how the perceived distance of a sensory experience can impact consumer behaviour.