The Future Laboratory

4 results

Clerkenwell Design Week 2016: Review

Panel discussions, critical concepts and branded exhibitions examined the future workplace at this year’s Clerkenwell Design Week.

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APAC

Synaesthetic Selling

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, where one sense triggers another, Synaesthetic Sellers are using different senses to excite and engage with consumers.