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Consumers looking to learn more about sensitive and sensitised skin, and the causes of internal inflammation, are driving new trends and product innovation in the beauty industry.
Consumers are increasingly aware of the impact of 21st-century irritants on their skin. We examine the key factors driving this new-found sensitivity.
New York – A new pared-back, unisex skincare range has been launched for sensitive skin.
Global – Consumers are increasingly concerned about sensitive skin, and new beauty products are being created in response.
For consumers, skin sensitivity is the new anti-ageing.
Cape Coral, Florida – Beauty line Morning Calm arose from its creator, South Korea-born, US-based Hwasoon Kim’s own struggles to find the appropriate skincare products for her sensitive skin.
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