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Browsing Secret Cinema

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Retail

Secret Cinema

Secret Cinema is not much of a secret these days. For its latest show, Back to the Future, the company ramped up its pre-event offer, immersing customers in the fictional world as soon as they bought their tickets.

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Culture & Media

Mom and Pop pop-up: Secret Cinema shops go back to the 1950s

London – Amid the beards and the Birkenstocks of trendy East London lies Lou's Cafe. Alongside it are beauty parlour Elite Salon, Roy's Records, Ruth's Frock Shop and the Hill Valley post office. But what is Hill Valley?