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Browsing Sean Pillot de Chenecey

2 results

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North America

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst Sean Pillot de Chenecey. In times of austerity, with more and more people turning to own-label products, brands will have to go a step further than just offering good value. As the New Working Middle…

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Marketing & Branding

Sean Pillot de Chenecey : Understanding the Just Nots

Trends analyst Sean Pillot de Chenecey talks about understanding the Just Nots.