• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Scotland

24 results

View article
Marketing & Branding

Irn-Bru turns its girders jingle into a World Cup anthem

Irn-Bru has re-imagined its 1980s Made in Scotland from Girders jingle as an anthem for the Tartan Army ahead of the FIFA World Cup 2026.

View article
Marketing & Branding

Harrison Ford brings Hollywood charm to Glenmorangie whisky

Scotch whisky distillery Glenmorangie has unveiled actor Harrison Ford as its new global ambassador.

View article
Food & Drink

Johnnie Walker unveils AI-powered customised bottles in Edinburgh

Diageo has launched an innovative, generative AI-powered experience at the Johnnie Walker brand home in Edinburgh.

Together: A Collection for The Macallan by Stella and Mary McCartney
View article
Marketing & Branding

The McCartney sisters collaborate with The Macallan on luxury homeware

The Macallan has collaborated with Stella and Mary McCartney on a limited-edition collection of 11 unique lifestyle and bar accessories, celebrating their love for the Scottish countryside.

View article
Luxury

Rogue Wave is the antithesis of luxury vodka

Scottish brewery BrewDog has unveiled a single malt vodka, branded to reflect its humble Aberdeen heritage.

Hendrick’s Gin Distillery
View article
Food & Drink

For the Hendrick’s master distiller, the gin craze is here to stay

With a new distillery and production increasing, Lesley Gracie, master distiller at Hendrick’s, and Ally Martin, its global brand ambassador, outline the brand’s approach to innovation and their view on the future of gin.

View article
Food & Drink

Whisky’s ruin

UK – Domestic sales of gin are forecast to outpace those of whisky by 2020.

Local Heroes, Edinburgh
View article
Design

Thanks for the memories

Edinburgh – A pop-up exhibition at Edinburgh Airport challenges Scotland’s top designers to reimagine the souvenir.

View article
Marketing & Branding

Highland Fling

Edinburgh – Digital artist Thomas Traum has collaborated with Scottish footwear company Hunter to create a campaign video set in a digitised highland landscape.