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High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.
Scotch & Soda invites consumers to suspend disbelief and live their lookbook.
Amsterdam – Inviting consumers to live the brand, Scotch & Soda has teamed up with Airbnb to create a flat that people can rent for the weekend.
Florence – Wool punctuated Pitti Immagine Uomo autumn/winter 2014, from tailored jackets and tweed overcoats to chunky knits.
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