The Future Laboratory

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Food & Drink

Stat: Status spirits remain popular despite global crisis

According to a report by The IWSR, the global market for status spirits continues to show promise.

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Technology

David Palmer: How to create a house of whisky

Finding contemporary twists is key for Scotch whisky to stay relevant, says David Palmer, founder and executive creative director of creative agency LOVE.

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Fashion

Female whisky drinkers

Once the older gent’s status symbol, whisky is now attracting women in their droves. Blogs and tasting clubs are introducing females to the drink’s mysteries, and brands are reaching out with accessible, elegant packaging and on-trade events.

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Food & Drink

Right Ballance: Set celebrates delicacy of whisky

Dumbarton, Scotland – Scotch whisky producer Ballantine’s commissioned Swedish design studio Front to create a limited-edition drinking set to celebrate the ritual of drinking Ballantine’s 12-year-old Scotch. Designed by three women, the resulting copper and glass set is not a typical whisky tumbler, but a delicate, gravity-defying sculpture.

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Food & Drink

Whisky galore as Diageo enters Indian market

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Marketing & Branding

Perfect mix: Whisky Blender lab creates a stir

Scotland – A new online service called Whisky Blender lets people create and name their own blend of Scotch whisky.

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Technology

Living Proof: App engages with whisky-tasters

Minneapolis – Creative agency Zeus Jones has created an iPad app called Proof, a blind tasting game that offers a more engaging whisky-tasting experience.