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Launched on a Peruvian beach, Shadow wifi forces sun worshippers to choose between free internet connection and sun exposure.
US – Patagonia has released a new animated video on the dark tale of down, the feathers used for its signature puffy jackets, and its often unethical source.
The Lego Group, the company that makes children’s favourite Lego toy construction sets, is to end its 50-year marketing partnership with oil and gas multinational Shell.
Paris – A day at sea turns into a realistic nightmare in an interactive ad for Guy Cotten, a purveyor of aquatic sports apparel.
US – Consumers are more emotionally attached to brands that are present during moments of fear, according to a forthcoming study to be published in the Journal of Consumer Research in June.
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